Podcasting for business has provided a new way for businesses to reach their audiences. There’s a constantly growing demand for audio content, and companies need to cater to it. A podcast can be an excellent tool that can help a business build an audience and maintain lasting relationships.
There are several ways that your business can benefit from podcasting. It can build trust and loyalty with its customers, venture into new markets, and scale your business. If you recently started your company and haven’t created a podcast, it is vital to understand how to create one.
This blog discusses everything you need to know to get started with podcasting. It focuses on the best tips for entrepreneurs and business owners.
Read on to find out.
Business Podcasting Basics
For a newbie, podcasting may appear like a difficult thing to do. However, it is simply an audio series available online on a particular topic. Your audience can tune in to your podcast anytime and anywhere. They can even listen without downloading it to their smartphone.
Here are the basics you need to understand before getting started with business podcasting.
- Finding your Niche
Finding your podcasting niche shouldn’t be a headache for a business owner or entrepreneur. You already know your industry and niche from the nature of your business. Even in your niche, you need to showcase top-notch content in a topic you can be considered an expert in.
It would be best if you also had a voice and tone that matches your brand’s audience. The style you choose for your podcast also needs to embody your niche and industry. Do not fear starting a podcast if no one in your niche has done it before. There could be a ready audience for you out there waiting for your first episode.
- Selecting a Format
Podcasts come in different formats, and you need to find which one fits your needs. You can choose a solo, co-hosted, or interview format depending on your needs. As a business owner, the best you’d go with is a solo or interview format to deliver your message more effectively.
If you go for hosting, ensure that you only have one guest on the show. Two or more guests affect the quality of content you will deliver. The guests may not have enough time to dig deeper into the topic as they have to share the 15-20 mins in an episode. You also will reduce follow-up questions in the interest of time.
- Choosing a Name
How you name your podcast matters a lot in helping you get your message across. There are various ways you can name your podcast depending on your type of content. Your podcast title needs to be descriptive and self-explanatory so that people click on it right away.
It would be best to get clever with the podcast name you choose. Make it catchy and tempting to increase the number of people who click on it. You also need to avoid using your name on the podcast if you aren’t an industry authority. Famous business people with ready audiences can use personal names.
- Finding Equipment
You also need to invest in the right equipment for podcasting. For a start, you do not need to invest in professional-level equipment. But then, you need a laptop or tablet, microphone, and editing software. As your business scales up, you can shift from basic to fancy equipment for better podcast quality.
The best thing about the equipment is that you can easily find most of what you need locally. You can buy from a local store or order from online sellers. A simple search for the best microphones for podcasts can help you find reliable online sellers, local and overseas.
- Conducting Interviews
Depending on the type or format of a podcast you choose, you may need to conduct interviews at some point. Start by deciding who would best tackle the topic at hand from a list of potential guests. You can engage your audience in this decision if you already have a loyal community of listeners.
It would be best if you also found a good host for the interviews. As a business, your primary objective is to provide listeners with valuable content. Therefore, you need to elicit as much information as possible from them. As an expert would tell you, not everyone can do that task satisfactorily.
Therefore, choosing your host is a process that requires a lot. An ideal host should be able to build rapport with the guests on the show. They should also be able to keep the guests on the topic. Most importantly, the interviews must flow smoothly and naturally for the best results.
- Launching and Promotion
You need to prepare your audience for the launch and ensure it is worth the wait. Prepare several episodes of your podcast and upload them on the launch date to create a buzz. It would be best if you also encouraged your listeners to subscribe to your content and leave a review on the launch date.
The rest of the work will be ensuring that you reach the rest of your audience. You can use your social media channels to contact potential listeners or send emails to those on your email list. Promoting your podcast can also be as easy as repurposing its content for your social media pages and blog.
It is also essential to check how your podcast is performing out there. You can find several insights that will guide your decision-making by tracking your episodes. You can determine your listener’s needs from the insights that you gather from every episode you release and release better content in the future.
Can Podcasts Benefit Your Business?
There’s no doubt that creating a podcast is worth your time. Podcasts work almost the same way that marketers speak directly to their audiences. Once you think of the benefit speaking to your audience can bring, you start to know how effective podcasting for business can be.
If you’re still in doubt, check out the benefits that podcasting can bring to your business below.
- Increase Brand Awareness
Making your brand popular can help grow your business. The best way to do it is to create familiarity with your audience with consistent content. You also need to make the content in your podcast focus on the products and services your company sells.
- Ensure an Authoritative Presence
Sharing your thoughts in a podcast can make you become an authority in your industry. But then, you need to ensure that you sound confident about the topic. Listeners can trust you by listening to you, so ensure that you look trustworthy. It will also help you build trust with potential customers.
- Simplify Marketing
Marketers love to use the easiest methods to communicate with customers and maintain the marketing costs. One of the best simple tools that you can use as a marketer is a podcast. Podcasts are simple and easy to create, making them the go-to marketing technique for marketers today.
Besides, podcasts are easy to use in whichever business or industry. You can use a podcast whether you’re operating a home-based business or working from a commercial location. It is easy to create from scratch, thanks to podcast recording and editing software available online.
- Build Strong Business-Customer Relationships
Building a connection with your audience will help you make more sales. Speaking to an audience can help build better and stronger relationships than writing your thoughts for them to read. The best thing about podcasts is that they allow you to share your thoughts in audio files.
Hearing your thoughts compared to reading them has more opportunities for establishing a connection with your audience. They get to hear how you say it. They hear your tone, the emotion, and the passion in your voice when you speak.
As people listen to more episodes of your podcast, your voice becomes familiar to them. They also understand your presentation style and will be able to know if you change your host. Make your voice personable and relatable by speaking confidently, slowing down from time to time, and using silence as a way to communicate.
It is therefore essential that you do not change your host often. Let a bond develop between your audience and so that they understand your business values. Your audience will become loyal as they listen to more episodes helping you create a deeper connection with them.
There are several reasons why every business needs to invest in podcasting. Using it as a marketing technique can help open doors for new business opportunities. You will gain credibility with your existing audience and any other new markets you’d want to venture into in the future.
Establishing yourself as an expert in your niche can have significant impacts on you. But then, that will depend on how you delve into issues during the show. The guests you invite to speak also need to be experts in the area or field that you choose as your niche.
Podcasting is worth considering if you’re looking to scale your business in the future. The tips mentioned in this article can help you develop your podcast from scratch as a beginner. Follow them to succeed with your plans of hosting a podcast.