You can build customer engagement by promoting your brand through different forms of videos – be it the demo videos that give your audience a quick insight into your product and service or the testimonial video. The main purpose of developing these videos is to promote your brand across your target audience. For B2B businesses, the first impression matters the most.
It has the potential to turn your prospects into long-term customers, i.e., if you manage to impress them with your marketing. Video marketing is the key to your business growth. Besides that, it can help you rank on the first page of just about any search engine. A solid video marketing strategy will help you bring a large number of customers to your website. That’s what corporate promo videos are used for. Below we have listed three basic and effective promo video ideas you could use for your online business. Let’s check the small business tips:
1. Product Demos
Research shows that 73% of people are likely to purchase a product after watching a demo video published on websites and social networking platforms. The video must explain the basic functions, benefits, applications, and other qualities of the product in detail. It works as a quick guide that explains the core functionalities of the product to the user, making it easier for them to decide whether or not the product is suitable for them.
If you are planning to launch a product in the market, then a video tutorial that shows how exactly the product is made and in what ways your audience can use the product will prove helpful. You only have to give your prospects the behind-the-scenes view of the manufacturing of the product.
Not only can these videos educate your audience about how your brand is created, but they will reveal all the benefits your customers can expect from the product. Many brands have started to release product demos to provide the customers with an idea of how the products were manufactured, the ingredients added to the final product, the benefits it offers, and how exactly it can be used for day-to-day applications.
2. Micro-Influencers’ Review
Influencer marketing is growing at a rapid pace and for many reasons. Whether you have launched the product or you have an upcoming product that needs to be introduced to your target audience, influencer marketing is the best way to promote your products and services. Many brands partner with YouTube tech influencers and social media influencers when launching a new smartphone. Before the product is launched, they sell it to the top influencers and record their first-impression video for marketing. You don’t have to collaborate with celebrities that have millions of followers on social media unless the budget is not your concern. The micro-influencers with an authentic and reliable fanbase will do. You could also ask the influencers to try multiple formats, such as the product unboxing videos, for a better impression.
A testimonial is a similar kind of promo video idea. It encourages your audience to buy the product by explaining the customers’ success stories. Create testimonial videos that explain how your product and services helped different customers achieve great results. Take Dove, for example. The brand often uses this technique to showcase the quality and reliability of its product. You must have seen the Dove ads in which women share their experience with the brand and how it helped them get soft and clear skin.
3. How-to Videos
How-to videos can be used to share informational content that shows your customers how they can resolve their concerns and achieve their desired results. These videos do not have to be completely promotional, but at the end of the video, you can add a small section that explains how your brand can help customers achieve what they have been looking for. Get access to a reliable promo video editor for optimized results.
Focus on the problems your audience has been facing lately and craft your videos around these issues. Your video must tell how your product can resolve customer issues. How-to-videos make a great option for brands that want to educate their audience about the uses and benefits of the product. You can use this format to create educational and informative videos about your product and services.