Social media has become the driving force of the business, with every major brand utilising it to increase revenue, public interest and awareness of their product or service. With over 2.3 billion active users on social media worldwide, your business is sitting on a gold mine of opportunity. You just need to know how to mine for it.
Being a dinosaur to social media is most likely going to result in your company going extinct, so here are 5 ways to use social media to make your business a roaring success!
Understand Your Audience
Social media gives you access to millions of potential clients worldwide. It also enables you to harness valuable information on your customers by researching their interests, investments, lifestyle and more!
If you’re unsure where to start, begin by using software like Sprout Social or Hootsuite. These platforms make it easy to determine who your customers are, what they enjoy, and what they think about your brand. With this info to hand, you’re better positioned to start refining your business to meet its consumers’ needs.
Social media is a quick, easy and cost-effective solution to your advertising needs. Social media is often less expensive than other advertising routes such as magazines, television or billboards and will bounce you straight into the 21st century.
You can target your ads. to particular audiences using social sites such as Facebook, LinkedIn., Spotify and even dating apps! By targeting your audiences, you will find you will increase your revenue as your business or product becomes more well known.
When recruiting, filters such as age, location and sector will help concentrate your pool of candidates, making your life simpler and able to focus on the interviewing ahead.
Increase Your Presence
Your social media presence is an important way of finding new business. Connecting with clients using creative and exciting content and media like videos, cameos, adverts, photos etc., will increase your online presence. When done well, this should attract more revenue to your company.
Publishing relevant and creative content will ensure your audience remains captivated and loyal to you. Over time, many followers will be waiting on tenterhooks to see what you’ll reveal on your next post!
Use social media platforms like Facebook, LinkedIn, Instagram, Twitter, Snapchat and TikTok to find an extraordinary range of people who can get excited about your business. Be relatable and real, and they will be eating out of the palm of your hand.
Being contactable through social media should also form an essential part of your customer service strategy. Using chatbots to help you field Facebook Messenger enquiries, and encouraging customers to contact you via your socials will make you approachable.
Website Search Ranking and Traffic
Increasing your online presence will undoubtedly direct more potential clients to your website, and, in turn, increase your revenue.
Your social media is designed to exploit the creative side of your business, funnelling clients through exciting posts to your landing pages. Whether this leads to an online transaction or a new contract, your website will benefit from your social media presence in the form of increased traffic and sales.
Social media content, in addition to increasing website traffic, will also benefit your search ranking. When followers share your content, Google recognises this and rewards you for providing users with high-quality content. Then, with increased search engine visibility, you’ll attract even more traffic and sales.
See how that works? It’s sort of like a loop!
Social media gives you the chance to really connect with your customers on a more personal level. Traditional advertising often falls short when it comes to building relationships with potential clients and customers.
But, through the power of social media, especially when you publish reviews, polls and surveys, social media enables you to connect with your audience and better understand their needs.
After all, if you aren’t giving the audience what they want, there will be ‘boo’s’ all-round… and we don’t want that!
So what are you waiting for? Unleash your imagination, create those business media accounts and start creating! The world is watching, so give it a reason to swipe right!